Marketing Manager

Marketing Manager

Duties and Responsibilities:

Develop integrated sales and marketing plans and budgets for EMT and ROTOCONTROL products and services

Develop high impact marketing and sales literature and press releases

Create and/or update display/print ads, brochures, sales literature, email campaigns, etc.

Lead implementation of CRM and develop CRM strategy for business growth

Market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).

Assist in organizing for and working trade shows, customer demos and  events

Organize and monitor trade show budget and calendar of meetings

Monitor competition marketing and positioning and summarize results of competitive intelligence on a quarterly basis

Support sales and technical teams on high impact presentations and business development to simulate sales growth

Coordinate partnered OEM marketing campaigns with major OEM partners

Produce/coordinate marketing videos and photos for new and major products

Lead technical production of virtual live product demonstrations

Digital Marketing

Supervise the design, development and maintenance of company websites

Maintain and routinely update content on web site(s)

Develop a social media strategy and maintain  social media presence

Implement a Search Engine Optimization (SEO) program to maximize ROI on marketing spend

Knowledge, Skills, and Abilities:

The ideal candidate is a self-starter with excellent written and verbal communication skills.  Prior experience in capital equipment, finishing and/or inkjet printing a plus.  In addition, the following qualifications are a plus:

B.A. in Business / Marketing or equivalent

Marketing and sales/business development experience preferred

Internet marketing and social media experience

Website design, development and maintenance experience

CRM experience

Ability to make presentations

Excellent organizational skills

Works well in teams

Outgoing personality

Excellent verbal presentation and public speaking skills

Ability to interface with various business sectors

The above is not an exhaustive statement of duties, responsibilities, or requirements.

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    ADDRESS

    63739 street lorem ipsum City, Country

    PHONE

    +12 (0) 345 678 9

    EMAIL

    info@company.com

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